PL
I transform ideas into real, effective solutions
Are you looking for a partner who can help you streamline business processes, increase team efficiency, and implement modern tools like CRM, automation, or AI?
Discover a proven approach to transformation — practice-based, results-oriented, and tailored to your company's real needs.
See what collaboration looks like and what projects I've completed.
Services and Solutions
Process Automation
Comprehensive sales and marketing automation increasing team efficiency.
Systems Integration
Connecting CRM with analytical tools for better data flow.
AI Solutions
Implementing quasi-AI tailored to specific business needs.
Optimization
Streamlining existing systems with full technical support.
Portfolio of Projects
Business Process Mapping and Automation
Conducting a full audit and mapping of company processes prior to CRM implementation, with an emphasis on standardization and scalability.
The scope of activities included:
  • analysis of roles, responsibilities, and decision paths within the organization
  • designing a data model covering recurring events, offers, contacts, and subcontractors
  • implementing automation in the flow of tasks, offers, communication, and reminders
  • creating a repository of process documentation
The result was the creation of a foundation for professional CRM implementation – tailored to real processes and ready for further automation.
Contact database deduplication and cleaning system
An advanced system for organizing records in Zoho CRM, combining similarity analysis, transfer of associations (e.g., transactions and tasks), and data quality control.
The implementation included:
  • creation of an algorithm for scoring contact and company similarity
  • automatic merging of records while preserving activity history
  • technical documentation and mapping of dependencies within the system
As a result, the client improved data quality and accelerated the sales department's work.
Tenders - Preparation and Analysis of Documentation
A system supporting the preparation of tender documentation and the analysis of client requirements.
The implementation focused on:
  • mapping the offer lifecycle – from gathering requirements to submitting documents
  • building a data structure for registering inquiries, requirements, attachments, and participation conditions
  • creating a quasi-AI mechanism for assessing the offer's suitability for the tender (e.g., required certificates, technical parameters)
  • automating checklists, notifications, and task distribution among sales, technical, and legal teams
The result was a significant simplification of the tedious preparation of documentation, as well as a reduction of the effects of human oversight errors.
Digital marketing
Implementation of solutions supporting marketing teams in planning and executing online campaigns.
The scope included:
  • designing data and process structures at the intersection of marketing and sales
  • building flows that allow monitoring audience behavior and assigning them to appropriate segments, creating mechanisms for automatic classification and evaluation of potential clients based on their activity
  • integrating the marketing funnel with the CRM database to enable tracking conversions, reactions, and attributing results to specific campaigns
  • preparing frameworks to facilitate faster implementation of marketing ideas in a manner consistent with CRM data
Thanks to this, marketing activities gained coherence, measurability, and a real impact on sales results.
About Me
Experience that combines technology, sales, and strategy
With over 15 years of experience in the medical and technology industries, I combine technical knowledge with excellent managerial competencies.
My career path has led me from an application engineer to a regional leader in marketing and sales within international structures. I have successfully developed brands in Poland, the Baltic states, and Central and Eastern Europe, working with major market players such as Mindray, Philips Healthcare, and GE Healthcare.
Currently, I am developing automation and CRM processes, combining knowledge of BPA (Business Process Automation), project management, and low-code/no-code technologies. I hold an Executive MBA degree and a rich set of certifications in project management, business analysis, and process automation.
Key Competencies and Certificates:
  • Executive MBA (Kozminski University)
  • PRINCE2® Foundation – Project Management
  • UiPath – Automation Implementation, Business Analysis
  • ZOHO Developer – CRM platform automation and development
  • B2B Sales and Marketing Management (PL + CEE)
  • Experience in the MedTech industry – Mindray, Philips, GE
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